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How do I email previous customers about upcoming trips?

Written by Benjamin Lazarov

Yes — and you have two ways to do it.

Option 1: Use Origin's integrated marketing engine (recommended)

Every Origin plan includes a built-in marketing engine, so you don't need a separate email tool to reach your customer base. From inside Origin you can:

  • Send email and text campaigns to your customer list

  • Set up automated rebooking nudges (e.g., "It's been a year since your last trip…")

  • Segment by listing, trip date, season, or any combination of customer attributes

  • Track opens, clicks, and bookings back to the campaign

Because your customer list lives in Origin already, there's nothing to sync or export — just build the campaign and send it.

Option 2: Continue using Mailchimp

If you already have a Mailchimp setup you'd rather keep, Origin's Mailchimp integration syncs new customer contacts to your Mailchimp audience automatically. Customers who book a listing are added to your audience and tagged with the trip they took, so you can segment them however you like.

See MailChimp Integration for setup instructions.

Want to compare what's included in each tier? See our pricing overview or visit exploreorigin.com/pricing.

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