What changed? Origin's old Google Analytics ID field has been retired. All attribution and tracking — Google, Meta (Facebook/Instagram), and your website — is now handled through Measure, Origin's built-in attribution product. Measure is included with every Origin plan (Standard and up).
What is Measure?
Measure is one of Origin's two built-in marketing products (alongside Engage, which handles email and text campaigns). It connects your Origin account to Google Ads, Google Analytics 4, Meta Ads, and your website so you get accurate, end-to-end attribution: every transaction, lead, and revenue dollar tied back to the channel and campaign that drove it.
Measure exists because the old "paste your GA tracking ID into Origin" approach was too brittle for outfitters running real marketing campaigns. Modern attribution requires server-side events, first-party tracking, and de-duplication across channels — things a single GA tag couldn't do reliably.
What Measure tracks
Bookings & revenue by source, medium, and campaign
Leads — checkout starts, abandoned carts, contact-form submissions
Multi-touch attribution across Google, Meta, organic, direct, and referral
Ad spend ROI per channel, reported in your Origin dashboard
First-party website tracking that survives ad-blockers and cookie restrictions
How to set up Measure
Measure setup is self-serve — you connect your accounts from inside Origin and Measure starts tracking immediately. From your Origin dashboard:
Go to Marketing > Measure.
Connect your Google Ads / GA4 account.
Connect your Meta (Facebook / Instagram) Ads account.
Add the Origin tracking snippet to your website (or confirm it's already there if you're using the booking widget).
Open your Measure dashboard to start reviewing attribution data.
Most outfitters can complete setup in 10–15 minutes. If you hit a snag with a specific connection (Google or Meta permissions are the usual culprits), reach out to support.
"I already have a Google Analytics ID configured — what happens?"
If your Origin account had a legacy Google Analytics ID configured before Measure launched, that field has been deprecated. The existing tag may still fire for a short transition period, but it is no longer the recommended setup and won't be supported indefinitely. Switch to Measure under Marketing > Measure when you're ready — your GA4 property can still be one of the data sources Measure pulls from.
For the full feature breakdown by plan, see our pricing overview article or visit exploreorigin.com/pricing.